BET 138 launched 138 in 2007 as a junket provider, primarily in Macau. One of the most successful online ventures was 138SunGame, a betting site that gained popularity across the Asian continent. Encouraged by this, Sun City Gaming brought the brand to Europe with the hope of tapping into a potentially lucrative market on the other side of the world.
As part of the expansion, a new European site was renamed 138.com and launched in 2013. With the new look website ready, the main goal was to target Asian expats. Not only did their reputation in Asia help, but they were much more focused on Asian sports than most bookmakers at the time. Although sports betting has been a major part of their services, many Asian gamblers also enjoy casino games, so 138 has included these games on their site as well.
What is BET138?
BET 138 launched 138 in 2007 as a junket provider, primarily in Macau. One of the most successful online ventures was 138SunGame, a betting site that gained popularity across the Asian continent. Encouraged by this, Sun City Gaming brought the brand to Europe with the hope of tapping into a potentially lucrative market on the other side of the world.
As part of the expansion, a new European site was renamed 138.com and launched in 2013. With the new look website ready, the main goal was to target Asian expats. Not only did their reputation in Asia help, but they were much more focused on Asian sports than most bookmakers at the time. Although sports betting has been a major part of their services, many Asian gamblers also enjoy casino games, so 138 has included these games on their site as well.
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